{"id":5245,"date":"2025-02-14T10:23:07","date_gmt":"2025-02-14T10:23:07","guid":{"rendered":"https:\/\/liveprojectscare.com\/bantech-wp\/?page_id=5245"},"modified":"2025-02-17T06:49:03","modified_gmt":"2025-02-17T06:49:03","slug":"starfire-direct","status":"publish","type":"page","link":"https:\/\/liveprojectscare.com\/bantech-wp\/case-studies\/starfire-direct\/","title":{"rendered":"Starfire Direct"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ background_color=”#ffffff” transparent_background=”off” global_colors_info=”{}”][et_pb_fullwidth_slider show_arrows=”off” show_pagination=”off” admin_label=”Fullwidth Slider” _builder_version=”4.16″ custom_padding=”|||” custom_padding_tablet=”|||” custom_padding_phone=”|||” box_shadow_style=”preset6″ box_shadow_blur=”10px” box_shadow_color=”rgba(0,0,0,0.1)” show_inner_shadow=”on” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][et_pb_slide _builder_version=”4.16″ background_color=”#ffffff” background_image=”http:\/\/www.bantechsolutions.com\/wp-content\/uploads\/2014\/11\/Case-Study1.jpg” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” sticky_transition=”on”][\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” locked=”off”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Case Studies” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Case Studies<\/strong><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Starfire Direct<\/h2>\n

Starfire Direct is a preferred source for all things fire! The website showcases and sells a large selection of fireplaces, fire pits, patio furniture, gas logs, and more. Arguably America’s largest website for fireplaces.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”why-iadroit” _builder_version=”4.16″ background_image=”http:\/\/www.bantechsolutions.com\/wp-content\/uploads\/2014\/11\/Untitled-3.jpg” parallax=”on” parallax_method=”off” transparent_background=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Challenges when we started off” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Challenges when we started off<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1080px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/www.bantechsolutions.com\/wp-content\/uploads\/2014\/11\/Case-study-challange.png” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”4.16″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” animation=”left” sticky=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#2ea3f2″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”16px” admin_label=”Blurb” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” image_icon_custom_padding=”8px|8px|8px|8px|false|false” background_layout=”dark” animation=”left” border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#2ea3f2″ image_max_width=”none” use_circle=”on” use_circle_border=”on” circle_border_color=”#2ea3f2″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#57bbda” image_icon_background_color__sticky=”#57bbda”]<\/p>\n

The design of the website was plain. On a first glance, it was unattractive, uninviting and repulsive.<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#2ea3f2″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”16px” admin_label=”Blurb” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” image_icon_custom_padding=”8px|8px|8px|8px|false|false” background_layout=”dark” animation=”left” border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#2ea3f2″ image_max_width=”none” use_circle=”on” use_circle_border=”on” circle_border_color=”#2ea3f2″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#57bbda” image_icon_background_color__sticky=”#57bbda”]The original eCommerce website was built using a custom PHP framework, hence no standardization of code.[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#2ea3f2″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”16px” admin_label=”Blurb” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” image_icon_custom_padding=”8px|8px|8px|8px|false|false” background_layout=”dark” animation=”left” border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#2ea3f2″ image_max_width=”none” use_circle=”on” use_circle_border=”on” circle_border_color=”#2ea3f2″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#57bbda” image_icon_background_color__sticky=”#57bbda”]Since it was built using a custom PHP framework, the database was unstructured.[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#2ea3f2″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”16px” admin_label=”Blurb” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” image_icon_custom_padding=”8px|8px|8px|8px|false|false” background_layout=”dark” animation=”left” border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#2ea3f2″ image_max_width=”none” use_circle=”on” use_circle_border=”on” circle_border_color=”#2ea3f2″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#57bbda” image_icon_background_color__sticky=”#57bbda”]It was not optimized for search engines.[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#2ea3f2″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”16px” admin_label=”Blurb” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” image_icon_custom_padding=”8px|8px|8px|8px|false|false” background_layout=”dark” animation=”left” border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#2ea3f2″ image_max_width=”none” use_circle=”on” use_circle_border=”on” circle_border_color=”#2ea3f2″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#57bbda” image_icon_background_color__sticky=”#57bbda”]Site navigation was poor and did not offer benefit of ease to the user. Moreover migration from a custom unstructured database to a Magento database was a challenge.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#ffffff” background_image=”http:\/\/www.bantechsolutions.com\/wp-content\/uploads\/2014\/11\/abstract-background-white.jpg” transparent_background=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Solutions we offered” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Solutions we offered<\/h1>\n

[\/et_pb_text][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#041723″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”16px” admin_label=”The first change we brought was in the design \u2013 to give it a fresh trendy look that would be simple yet refreshing. We wanted to ensure that users are not welcomed to a site that gave the feeling of a spammy list of scripts and links. ” module_class=”div-blurb” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” image_icon_custom_padding=”8px|8px|8px|8px|false|false” animation=”left” border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#041723″ image_max_width=”none” use_circle=”on” use_circle_border=”on” circle_border_color=”#041723″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#57bbda” image_icon_background_color__sticky=”#57bbda”]<\/p>\n

To ensure standardization, we proposed migration to Magento.<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#041723″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”16px” admin_label=”Additionally, a visitor should be made to feel that the website is maintained regularly and is up-to-date with the latest technology and updates. Therefore, we revisited the categories, remodeled content classification and gave a complete new look to the directory. ” module_class=”div-blurb” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” image_icon_custom_padding=”8px|8px|8px|8px|false|false” animation=”left” border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#041723″ image_max_width=”none” use_circle=”on” use_circle_border=”on” circle_border_color=”#041723″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#57bbda” image_icon_background_color__sticky=”#57bbda”]<\/p>\n

Entire database was first normalized and then mapped to Magento tables ensuring no data loss.<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#041723″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”16px” admin_label=”Once the design was set, we introduced a customized member log-in section, which allowed interested visitors to create a profile and communicate freely with fellow member within the site. This allowed a sort of a community to form within the members with mutual interest. One thing in common was their interest in open source scripts for commercial use or for further development. ” module_class=”div-blurb” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” image_icon_custom_padding=”8px|8px|8px|8px|false|false” animation=”left” border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#041723″ image_max_width=”none” use_circle=”on” use_circle_border=”on” circle_border_color=”#041723″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#57bbda” image_icon_background_color__sticky=”#57bbda”]<\/p>\n

We offered a much more intuitive and user-friendly theme.<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#041723″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”16px” admin_label=” In early 2013, we further introduced some design changes in keeping with the latest trends of the industry and competitor market. ” module_class=”div-blurb” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” image_icon_custom_padding=”8px|8px|8px|8px|false|false” animation=”left” border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#041723″ image_max_width=”none” use_circle=”on” use_circle_border=”on” circle_border_color=”#041723″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#57bbda” image_icon_background_color__sticky=”#57bbda”]<\/p>\n

Built and customized numerous Magento modules to meet all requirements of the website.<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#041723″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”16px” admin_label=”An additional set of modifications was included, this time on the on-page structure of the webpage to optimize it for search engines.” module_class=”div-blurb” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” image_icon_custom_padding=”8px|8px|8px|8px|false|false” animation=”left” border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#041723″ image_max_width=”none” use_circle=”on” use_circle_border=”on” circle_border_color=”#041723″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#57bbda” image_icon_background_color__sticky=”#57bbda”]<\/p>\n

An additional set of modifications was included, this time on the on-page structure of the webpage to optimize it for search engines. Ensuring all pages, items adhered to schema.org<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/liveprojectscare.com\/bantech-wp\/wp-content\/uploads\/2025\/02\/Support_bg.jpg” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” max_width=”1080px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][ba_scroll_image image=”https:\/\/liveprojectscare.com\/bantech-wp\/wp-content\/uploads\/2025\/02\/star1-scaled.jpg” image_alt=”Scroll Image” show_icon=”on” icon=”7||divi||400″ use_icon_anim=”on” scroll_speed=”5000ms” img_height=”410px” icon_color=”#3979ff” icon_size=”60px” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/ba_scroll_image][et_pb_button button_url=”https:\/\/web.archive.org\/web\/20120208090610\/http:\/\/www.starfiredirect.com:80\/” button_text=”View Old Site” button_alignment=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”14px” button_bg_use_color_gradient=”on” button_bg_color_gradient_direction=”90deg” button_bg_color_gradient_stops=”#349bc3 0%|#55b9d9 100%” button_border_width=”0px” button_border_color=”RGBA(255,255,255,0)” button_letter_spacing=”2px” button_font=”|||on|||||” button_use_icon=”off” custom_margin=”||||false|false” custom_padding=”13px|50px|13px|50px|true|true” locked=”off” global_colors_info=”{}” button_text_color__hover_enabled=”off|desktop” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”” button_bg_enable_color__hover=”off” button_bg_color_gradient_stops__hover=”#55b9d9 0%|#349bc3 100%” button_bg_use_color_gradient__hover=”on” button_letter_spacing__hover_enabled=”on|hover” button_letter_spacing__hover=”2px” button_border_radius__hover_enabled=”on|desktop” button_border_radius__hover=”3px”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][ba_scroll_image image=”https:\/\/liveprojectscare.com\/bantech-wp\/wp-content\/uploads\/2025\/02\/star2.jpg” image_alt=”Scroll Image” show_icon=”on” icon=”7||divi||400″ use_icon_anim=”on” scroll_speed=”8000ms” img_height=”410px” icon_color=”#3979ff” icon_size=”60px” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/ba_scroll_image][et_pb_button button_url=”https:\/\/starfiredirect.com\/” button_text=”View New Site” button_alignment=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”14px” button_bg_use_color_gradient=”on” button_bg_color_gradient_direction=”90deg” button_bg_color_gradient_stops=”#349bc3 0%|#55b9d9 100%” button_border_width=”0px” button_border_color=”RGBA(255,255,255,0)” button_letter_spacing=”2px” button_font=”|||on|||||” button_use_icon=”off” custom_margin=”||||false|false” custom_padding=”13px|50px|13px|50px|true|true” locked=”off” global_colors_info=”{}” button_text_color__hover_enabled=”off|desktop” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”” button_bg_enable_color__hover=”off” button_bg_color_gradient_stops__hover=”#55b9d9 0%|#349bc3 100%” button_bg_use_color_gradient__hover=”on” button_letter_spacing__hover_enabled=”on|hover” button_letter_spacing__hover=”2px” button_border_radius__hover_enabled=”on|desktop” button_border_radius__hover=”3px”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”outcome” _builder_version=”4.16″ background_color=”#ffffff” background_image=”http:\/\/www.bantechsolutions.com\/wp-content\/uploads\/2014\/11\/background-cool-revolutions-digital-abstract-blue-wallwuzz-hd-wallpaper-10549.jpg” transparent_background=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Outcome<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#ffffff” image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”16px” admin_label=”Blurb” module_class=”div-blurb” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” image_icon_custom_padding=”8px|8px|8px|8px|false|false” background_layout=”dark” animation=”left” border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#ffffff” image_max_width=”none” use_circle=”on” use_circle_border=”on” circle_border_color=”#ffffff” global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#57bbda” image_icon_background_color__sticky=”#57bbda”]<\/p>\n

starfiredirect.com saw a marked improvement in visitor footfall, and sales. And the site has been indicating an upward rise since.<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#ffffff” image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”16px” admin_label=”Blurb” module_class=”div-blurb” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” image_icon_custom_padding=”8px|8px|8px|8px|false|false” background_layout=”dark” animation=”left” border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#ffffff” image_max_width=”none” use_circle=”on” use_circle_border=”on” circle_border_color=”#ffffff” global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#57bbda” image_icon_background_color__sticky=”#57bbda”]<\/p>\n

The visitors\u2019 reviews have increased indicating a more engaging visitor profile who finds the easy-to-navigate user interface beneficial.<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#ffffff” image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”16px” admin_label=”Blurb” module_class=”div-blurb” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” image_icon_custom_padding=”8px|8px|8px|8px|false|false” background_layout=”dark” animation=”left” border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#ffffff” image_max_width=”none” use_circle=”on” use_circle_border=”on” circle_border_color=”#ffffff” global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#57bbda” image_icon_background_color__sticky=”#57bbda”]<\/p>\n

Since the new site was built in Magento, it is far easier now to manage and operate it.<\/p>\n

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Case StudiesStarfire Direct Starfire Direct is a preferred source for all things fire! The website showcases and sells a large selection of fireplaces, fire pits, patio furniture, gas logs, and more. Arguably America’s largest website for fireplaces.Challenges when we started offThe design of the website was plain. On a first glance, it was unattractive, uninviting […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":30,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

[et_pb_section fullwidth=\"on\" specialty=\"off\" transparent_background=\"off\" background_color=\"#ffffff\" inner_shadow=\"off\" parallax=\"off\" parallax_method=\"off\"][et_pb_fullwidth_slider admin_label=\"Fullwidth Slider\" show_arrows=\"off\" show_pagination=\"off\" auto=\"off\" parallax=\"off\" parallax_method=\"off\"][et_pb_slide background_image=\"http:\/\/www.bantechsolutions.com\/wp-content\/uploads\/2014\/11\/Case-Study1.jpg\" alignment=\"center\" background_layout=\"dark\" background_color=\"#ffffff\" \/][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fullwidth=\"off\" specialty=\"off\"][et_pb_row][et_pb_column type=\"4_4\"][et_pb_text admin_label=\"Case Studies\" background_layout=\"light\" text_orientation=\"center\"]<\/div>

Case Studies<\/h1><\/div>
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\"4_4\"][et_pb_text admin_label=\"Text\" background_layout=\"light\" text_orientation=\"center\"]<\/div>

Starfire Direct<\/h2><\/div>
Starfire Direct is a preferred source for all things fire! The website showcases and sells a large selection of fireplaces, fire pits, patio furniture, gas logs, and more. Arguably America's largest website for fireplaces.<\/div>
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fullwidth=\"off\" specialty=\"off\" transparent_background=\"off\" inner_shadow=\"off\" parallax=\"on\" parallax_method=\"off\" module_class=\"why-iadroit\" background_image=\"http:\/\/www.bantechsolutions.com\/wp-content\/uploads\/2014\/11\/Untitled-3.jpg\"][et_pb_row][et_pb_column type=\"4_4\"][et_pb_text admin_label=\"Challenges when we started off\" background_layout=\"dark\" text_orientation=\"center\"]<\/div>

Challenges when we started off<\/h1><\/div>
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\"1_3\"][et_pb_image admin_label=\"Image\" src=\"http:\/\/www.bantechsolutions.com\/wp-content\/uploads\/2014\/11\/Case-study-challange.png\" show_in_lightbox=\"off\" url_new_window=\"off\" animation=\"left\" sticky=\"off\" \/][\/et_pb_column][et_pb_column type=\"2_3\"][et_pb_blurb admin_label=\"Blurb\" url_new_window=\"off\" use_icon=\"on\" font_icon=\"R\" use_circle=\"on\" use_circle_border=\"on\" icon_placement=\"left\" animation=\"left\" background_layout=\"dark\" text_orientation=\"left\" icon_color=\"#2ea3f2\" circle_border_color=\"#2ea3f2\"]The design of the website was plain. On a first glance, it was unattractive, uninviting and repulsive.[\/et_pb_blurb][et_pb_blurb admin_label=\"Blurb\" url_new_window=\"off\" use_icon=\"on\" font_icon=\"R\" use_circle=\"on\" use_circle_border=\"on\" icon_placement=\"left\" animation=\"left\" background_layout=\"dark\" text_orientation=\"left\" icon_color=\"#2ea3f2\" circle_border_color=\"#2ea3f2\"]The original eCommerce website was built using a custom PHP framework, hence no standardization of code.[\/et_pb_blurb][et_pb_blurb admin_label=\"Blurb\" url_new_window=\"off\" use_icon=\"on\" font_icon=\"R\" icon_color=\"#2ea3f2\" use_circle=\"on\" use_circle_border=\"on\" circle_border_color=\"#2ea3f2\" icon_placement=\"left\" animation=\"left\" background_layout=\"dark\" text_orientation=\"left\"]Since it was built using a custom PHP framework, the database was unstructured.[\/et_pb_blurb][et_pb_blurb admin_label=\"Blurb\" url_new_window=\"off\" use_icon=\"on\" font_icon=\"R\" icon_color=\"#2ea3f2\" use_circle=\"on\" use_circle_border=\"on\" circle_border_color=\"#2ea3f2\" icon_placement=\"left\" animation=\"left\" background_layout=\"dark\" text_orientation=\"left\"]It was not optimized for search engines.[\/et_pb_blurb][et_pb_blurb admin_label=\"Blurb\" url_new_window=\"off\" use_icon=\"on\" font_icon=\"R\" icon_color=\"#2ea3f2\" use_circle=\"on\" use_circle_border=\"on\" circle_border_color=\"#2ea3f2\" icon_placement=\"left\" animation=\"left\" background_layout=\"dark\" text_orientation=\"left\"]Site navigation was poor and did not offer benefit of ease to the user. Moreover migration from a custom unstructured database to a Magento database was a challenge.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fullwidth=\"off\" specialty=\"off\" background_image=\"http:\/\/www.bantechsolutions.com\/wp-content\/uploads\/2014\/11\/abstract-background-white.jpg\" transparent_background=\"off\" background_color=\"#ffffff\" inner_shadow=\"off\" parallax=\"off\" parallax_method=\"off\"][et_pb_row][et_pb_column type=\"4_4\"][et_pb_text admin_label=\"Solutions we offered\" background_layout=\"light\" text_orientation=\"center\"]<\/div>

Solutions we offered<\/h1><\/div>
[\/et_pb_text][et_pb_blurb admin_label=\"The first change we brought was in the design \u2013 to give it a fresh trendy look that would be simple yet refreshing. We wanted to ensure that users are not welcomed to a site that gave the feeling of a spammy list of scripts and links. \" url_new_window=\"off\" use_icon=\"on\" font_icon=\"R\" icon_color=\"#041723\" use_circle=\"on\" use_circle_border=\"on\" circle_border_color=\"#041723\" icon_placement=\"left\" animation=\"left\" background_layout=\"light\" text_orientation=\"left\" module_class=\"div-blurb\"]To ensure standardization, we proposed migration to Magento.[\/et_pb_blurb][et_pb_blurb admin_label=\"Additionally, a visitor should be made to feel that the website is maintained regularly and is up-to-date with the latest technology and updates. Therefore, we revisited the categories, remodeled content classification and gave a complete new look to the directory. \" url_new_window=\"off\" use_icon=\"on\" font_icon=\"R\" icon_color=\"#041723\" use_circle=\"on\" use_circle_border=\"on\" circle_border_color=\"#041723\" icon_placement=\"left\" animation=\"left\" background_layout=\"light\" text_orientation=\"left\" module_class=\"div-blurb\"]Entire database was first normalized and then mapped to Magento tables ensuring no data loss.[\/et_pb_blurb][et_pb_blurb admin_label=\"Once the design was set, we introduced a customized member log-in section, which allowed interested visitors to create a profile and communicate freely with fellow member within the site. This allowed a sort of a community to form within the members with mutual interest. One thing in common was their interest in open source scripts for commercial use or for further development. \" url_new_window=\"off\" use_icon=\"on\" font_icon=\"R\" icon_color=\"#041723\" use_circle=\"on\" use_circle_border=\"on\" circle_border_color=\"#041723\" icon_placement=\"left\" animation=\"left\" background_layout=\"light\" text_orientation=\"left\" module_class=\"div-blurb\"]We offered a much more intuitive and user-friendly theme.[\/et_pb_blurb][et_pb_blurb admin_label=\" In early 2013, we further introduced some design changes in keeping with the latest trends of the industry and competitor market. \" url_new_window=\"off\" use_icon=\"on\" font_icon=\"R\" icon_color=\"#041723\" use_circle=\"on\" use_circle_border=\"on\" circle_border_color=\"#041723\" icon_placement=\"left\" animation=\"left\" background_layout=\"light\" text_orientation=\"left\" module_class=\"div-blurb\"]Built and customized numerous Magento modules to meet all requirements of the website.[\/et_pb_blurb][et_pb_blurb admin_label=\"An additional set of modifications was included, this time on the on-page structure of the webpage to optimize it for search engines.\" url_new_window=\"off\" use_icon=\"on\" font_icon=\"R\" icon_color=\"#041723\" use_circle=\"on\" use_circle_border=\"on\" circle_border_color=\"#041723\" icon_placement=\"left\" animation=\"left\" background_layout=\"light\" text_orientation=\"left\" module_class=\"div-blurb\"]An additional set of modifications was included, this time on the on-page structure of the webpage to optimize it for search engines. Ensuring all pages, items adhered to schema.org[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fullwidth=\"off\" specialty=\"off\" transparent_background=\"off\" background_color=\"#ffffff\" inner_shadow=\"off\" parallax=\"off\" parallax_method=\"off\"][et_pb_row][et_pb_column type=\"4_4\"][et_pb_text admin_label=\"Before-after image\" background_layout=\"light\" text_orientation=\"center\"]<\/div>
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