{"id":5264,"date":"2025-02-14T11:25:17","date_gmt":"2025-02-14T11:25:17","guid":{"rendered":"https:\/\/liveprojectscare.com\/bantech-wp\/?page_id=5264"},"modified":"2025-02-14T11:41:06","modified_gmt":"2025-02-14T11:41:06","slug":"toweltech","status":"publish","type":"page","link":"https:\/\/liveprojectscare.com\/bantech-wp\/case-studies\/toweltech\/","title":{"rendered":"Toweltech"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ background_color=”#ffffff” transparent_background=”off” global_colors_info=”{}”][et_pb_fullwidth_slider show_arrows=”off” show_pagination=”off” admin_label=”Fullwidth Slider” _builder_version=”4.16″ custom_padding=”|||” custom_padding_tablet=”|||” custom_padding_phone=”|||” box_shadow_style=”preset6″ box_shadow_blur=”10px” box_shadow_color=”rgba(0,0,0,0.1)” show_inner_shadow=”on” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][et_pb_slide _builder_version=”4.16″ background_color=”#ffffff” background_image=”http:\/\/www.bantechsolutions.com\/wp-content\/uploads\/2014\/11\/Case-Study1.jpg” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” sticky_transition=”on”][\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Case Studies” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Case Studies<\/strong><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Toweltech<\/h2>\n

TowelTech is a leading developer of innovative specialty gym towels. Our innovative products are hygienic, multi-functional exercise accessories made to enhance your workout experience. it is an innovative product which is in business since a long time trying hard to popularize the product across masses.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”why-iadroit” _builder_version=”4.16″ background_image=”http:\/\/www.bantechsolutions.com\/wp-content\/uploads\/2014\/11\/Untitled-3.jpg” parallax=”on” parallax_method=”off” transparent_background=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Challenges when we started off” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Challenges when we started off<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” max_width=”1080px” sticky_enabled=”0″][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/www.bantechsolutions.com\/wp-content\/uploads\/2014\/11\/Case-study-challange.png” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”4.16″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” animation=”left” sticky=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#2ea3f2″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”16px” admin_label=”Blurb” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” image_icon_custom_padding=”8px|8px|8px|8px|false|false” background_layout=”dark” animation=”left” hover_enabled=”0″ border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#2ea3f2″ image_max_width=”none” use_circle=”on” use_circle_border=”on” circle_border_color=”#2ea3f2″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#57bbda” image_icon_background_color__sticky=”#57bbda” sticky_enabled=”0″]<\/p>\n

The client did not want to make too many changes in the overall design and layout of the website, yet he wanted a new design.<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#2ea3f2″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”16px” admin_label=”Blurb” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” image_icon_custom_padding=”8px|8px|8px|8px|false|false” background_layout=”dark” animation=”left” hover_enabled=”0″ border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#2ea3f2″ image_max_width=”none” use_circle=”on” use_circle_border=”on” circle_border_color=”#2ea3f2″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#57bbda” image_icon_background_color__sticky=”#57bbda” sticky_enabled=”0″]<\/p>\n

The website had to e redesigned retaining all existing aesthetics and yet giving it a more modern look.<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#2ea3f2″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”16px” admin_label=”Blurb” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” image_icon_custom_padding=”8px|8px|8px|8px|false|false” background_layout=”dark” animation=”left” hover_enabled=”0″ border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#2ea3f2″ image_max_width=”none” use_circle=”on” use_circle_border=”on” circle_border_color=”#2ea3f2″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#57bbda” image_icon_background_color__sticky=”#57bbda” sticky_enabled=”0″]<\/p>\n

The client wanted to fit everything in one page so that he could create a funnel for customers who would browse from the top and scroll down to the bottom and eventually buy the product.<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#2ea3f2″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”16px” admin_label=”Blurb” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” image_icon_custom_padding=”8px|8px|8px|8px|false|false” background_layout=”dark” animation=”left” hover_enabled=”0″ border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#2ea3f2″ image_max_width=”none” use_circle=”on” use_circle_border=”on” circle_border_color=”#2ea3f2″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#57bbda” image_icon_background_color__sticky=”#57bbda” sticky_enabled=”0″]<\/p>\n

Placement of relevant Call-To-Acion at correct places was a challenge.<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#2ea3f2″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”16px” admin_label=”Blurb” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” image_icon_custom_padding=”8px|8px|8px|8px|false|false” background_layout=”dark” animation=”left” hover_enabled=”0″ border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#2ea3f2″ image_max_width=”none” use_circle=”on” use_circle_border=”on” circle_border_color=”#2ea3f2″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#57bbda” image_icon_background_color__sticky=”#57bbda” sticky_enabled=”0″]<\/p>\n

Site navigation was poor and did not offer benefit of ease to the user.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#ffffff” background_image=”http:\/\/www.bantechsolutions.com\/wp-content\/uploads\/2014\/11\/abstract-background-white.jpg” transparent_background=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Solutions we offered” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Solutions we offered<\/h1>\n

[\/et_pb_text][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#041723″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”16px” admin_label=”The first change we brought was in the design \u2013 to give it a fresh trendy look that would be simple yet refreshing. We wanted to ensure that users are not welcomed to a site that gave the feeling of a spammy list of scripts and links. ” module_class=”div-blurb” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” image_icon_custom_padding=”8px|8px|8px|8px|false|false” animation=”left” hover_enabled=”0″ border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#041723″ image_max_width=”none” use_circle=”on” use_circle_border=”on” circle_border_color=”#041723″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#57bbda” image_icon_background_color__sticky=”#57bbda” sticky_enabled=”0″]<\/p>\n

We started by redesigning the website keeping the aesthetics and color schemes intact.<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#041723″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”16px” admin_label=”Additionally, a visitor should be made to feel that the website is maintained regularly and is up-to-date with the latest technology and updates. Therefore, we revisited the categories, remodeled content classification and gave a complete new look to the directory. ” module_class=”div-blurb” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” image_icon_custom_padding=”8px|8px|8px|8px|false|false” animation=”left” hover_enabled=”0″ border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#041723″ image_max_width=”none” use_circle=”on” use_circle_border=”on” circle_border_color=”#041723″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#57bbda” image_icon_background_color__sticky=”#57bbda” sticky_enabled=”0″]<\/p>\n

Used full screen videos to convey the message more clearly because everything had to be fitted within the single page according to the client.<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#041723″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”16px” admin_label=”Once the design was set, we introduced a customized member log-in section, which allowed interested visitors to create a profile and communicate freely with fellow member within the site. This allowed a sort of a community to form within the members with mutual interest. One thing in common was their interest in open source scripts for commercial use or for further development. ” module_class=”div-blurb” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” image_icon_custom_padding=”8px|8px|8px|8px|false|false” animation=”left” hover_enabled=”0″ border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#041723″ image_max_width=”none” use_circle=”on” use_circle_border=”on” circle_border_color=”#041723″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#57bbda” image_icon_background_color__sticky=”#57bbda” sticky_enabled=”0″]<\/p>\n

Ensured all call-to-action was correctly placed throughout the website.<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#041723″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”16px” admin_label=” In early 2013, we further introduced some design changes in keeping with the latest trends of the industry and competitor market. ” module_class=”div-blurb” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” image_icon_custom_padding=”8px|8px|8px|8px|false|false” animation=”left” hover_enabled=”0″ border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#041723″ image_max_width=”none” use_circle=”on” use_circle_border=”on” circle_border_color=”#041723″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#57bbda” image_icon_background_color__sticky=”#57bbda” sticky_enabled=”0″]<\/p>\n

In spite of being a single page website, it had to be highly search engine friendly. Extensive on-page optimization ensured that.<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#041723″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”16px” admin_label=”An additional set of modifications was included, this time on the on-page structure of the webpage to optimize it for search engines.” module_class=”div-blurb” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” image_icon_custom_padding=”8px|8px|8px|8px|false|false” animation=”left” hover_enabled=”0″ border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#041723″ image_max_width=”none” use_circle=”on” use_circle_border=”on” circle_border_color=”#041723″ global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#57bbda” image_icon_background_color__sticky=”#57bbda” sticky_enabled=”0″]<\/p>\n

Integration of Payment gateway and CRM<\/p>\n

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button_bg_color_gradient_stops__hover=”#55b9d9 0%|#349bc3 100%” button_bg_use_color_gradient__hover=”on” button_letter_spacing__hover_enabled=”on|hover” button_letter_spacing__hover=”2px” button_border_radius__hover_enabled=”on|desktop” button_border_radius__hover=”3px” theme_builder_area=”post_content” sticky_enabled=”0″ url_new_window=”on”][\/et_pb_button][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″ theme_builder_area=”post_content”][et_pb_image src=”https:\/\/liveprojectscare.com\/bantech-wp\/wp-content\/uploads\/2025\/02\/towel2.jpg” _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” title_text=”towel2″ hover_enabled=”0″ sticky_enabled=”0″ align=”center” module_alignment=”center” max_height=”800px” height=”800px” max_width=”280px” width=”280px”][\/et_pb_image][et_pb_button button_url=”https:\/\/www.toweltech.com\/” button_text=”View New Site” button_alignment=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”14px” button_bg_use_color_gradient=”on” button_bg_color_gradient_direction=”90deg” button_bg_color_gradient_stops=”#349bc3 0%|#55b9d9 100%” button_border_width=”0px” button_border_color=”RGBA(255,255,255,0)” button_letter_spacing=”2px” button_font=”|||on|||||” button_use_icon=”off” custom_margin=”||||false|false” custom_padding=”13px|50px|13px|50px|true|true” hover_enabled=”0″ locked=”off” global_colors_info=”{}” button_text_color__hover_enabled=”off|desktop” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”” button_bg_enable_color__hover=”off” button_bg_color_gradient_stops__hover=”#55b9d9 0%|#349bc3 100%” button_bg_use_color_gradient__hover=”on” button_letter_spacing__hover_enabled=”on|hover” button_letter_spacing__hover=”2px” button_border_radius__hover_enabled=”on|desktop” button_border_radius__hover=”3px” theme_builder_area=”post_content” url_new_window=”on” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”outcome” _builder_version=”4.16″ background_color=”#ffffff” background_image=”http:\/\/www.bantechsolutions.com\/wp-content\/uploads\/2014\/11\/background-cool-revolutions-digital-abstract-blue-wallwuzz-hd-wallpaper-10549.jpg” transparent_background=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Outcome<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#ffffff” image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”16px” admin_label=”Blurb” module_class=”div-blurb” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” image_icon_custom_padding=”8px|8px|8px|8px|false|false” background_layout=”dark” animation=”left” hover_enabled=”0″ border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#ffffff” image_max_width=”none” use_circle=”on” use_circle_border=”on” circle_border_color=”#ffffff” global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#57bbda” image_icon_background_color__sticky=”#57bbda” sticky_enabled=”0″]<\/p>\n

There has been a marked increase in sales.<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#ffffff” image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”16px” admin_label=”Blurb” module_class=”div-blurb” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” image_icon_custom_padding=”8px|8px|8px|8px|false|false” background_layout=”dark” animation=”left” hover_enabled=”0″ border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#ffffff” image_max_width=”none” use_circle=”on” use_circle_border=”on” circle_border_color=”#ffffff” global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#57bbda” image_icon_background_color__sticky=”#57bbda” sticky_enabled=”0″]<\/p>\n

The new website has enhanced the popularity of the product.<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#ffffff” image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”16px” admin_label=”Blurb” module_class=”div-blurb” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” image_icon_custom_padding=”8px|8px|8px|8px|false|false” background_layout=”dark” animation=”left” hover_enabled=”0″ border_radii_image=”on|100%|100%|100%|100%” border_width_all_image=”2px” border_color_all_image=”#ffffff” image_max_width=”none” use_circle=”on” use_circle_border=”on” circle_border_color=”#ffffff” global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#57bbda” image_icon_background_color__sticky=”#57bbda” sticky_enabled=”0″]<\/p>\n

Despite being a single-page site it is highly search-engine friendly.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Case StudiesToweltech TowelTech is a leading developer of innovative specialty gym towels. Our innovative products are hygienic, multi-functional exercise accessories made to enhance your workout experience. it is an innovative product which is in business since a long time trying hard to popularize the product across masses. Challenges when we started off The client did […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":30,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

[et_pb_section fullwidth=\"on\" specialty=\"off\" transparent_background=\"off\" background_color=\"#ffffff\" inner_shadow=\"off\" parallax=\"off\" parallax_method=\"off\"][et_pb_fullwidth_slider admin_label=\"Fullwidth Slider\" show_arrows=\"off\" show_pagination=\"off\" auto=\"off\" parallax=\"off\" parallax_method=\"off\"][et_pb_slide background_image=\"http:\/\/www.bantechsolutions.com\/wp-content\/uploads\/2014\/11\/Case-Study1.jpg\" alignment=\"center\" background_layout=\"dark\" background_color=\"#ffffff\" \/][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fullwidth=\"off\" specialty=\"off\"][et_pb_row][et_pb_column type=\"4_4\"][et_pb_text admin_label=\"Case Studies\" background_layout=\"light\" text_orientation=\"center\"]<\/div>

Case Studies<\/h1><\/div>
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\"4_4\"][et_pb_text admin_label=\"Text\" background_layout=\"light\" text_orientation=\"center\"]<\/div>

Toweltech<\/h2><\/div>
TowelTech is a leading developer of innovative specialty gym towels. Our innovative products are hygienic, multi-functional exercise accessories made to enhance your workout experience. it is an innovative product which is in business since a long time trying hard to popularize the product across masses.<\/div>
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fullwidth=\"off\" specialty=\"off\" transparent_background=\"off\" inner_shadow=\"off\" parallax=\"on\" parallax_method=\"off\" module_class=\"why-iadroit\" background_image=\"http:\/\/www.bantechsolutions.com\/wp-content\/uploads\/2014\/11\/Untitled-3.jpg\"][et_pb_row][et_pb_column type=\"4_4\"][et_pb_text admin_label=\"Challenges when we started off\" background_layout=\"dark\" text_orientation=\"center\"]<\/div>

Challenges when we started off<\/h1><\/div>
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\"1_3\"][et_pb_image admin_label=\"Image\" src=\"http:\/\/www.bantechsolutions.com\/wp-content\/uploads\/2014\/11\/Case-study-challange.png\" show_in_lightbox=\"off\" url_new_window=\"off\" animation=\"left\" sticky=\"off\" \/][\/et_pb_column][et_pb_column type=\"2_3\"][et_pb_blurb admin_label=\"Blurb\" url_new_window=\"off\" use_icon=\"on\" font_icon=\"R\" use_circle=\"on\" use_circle_border=\"on\" icon_placement=\"left\" animation=\"left\" background_layout=\"dark\" text_orientation=\"left\" icon_color=\"#2ea3f2\" circle_border_color=\"#2ea3f2\"]The client did not want to make too many changes in the overall design and layout of the website, yet he wanted a new design.[\/et_pb_blurb][et_pb_blurb admin_label=\"Blurb\" url_new_window=\"off\" use_icon=\"on\" font_icon=\"R\" use_circle=\"on\" use_circle_border=\"on\" icon_placement=\"left\" animation=\"left\" background_layout=\"dark\" text_orientation=\"left\" icon_color=\"#2ea3f2\" circle_border_color=\"#2ea3f2\"]The website had to e redesigned retaining all existing aesthetics and yet giving it a more modern look.[\/et_pb_blurb][et_pb_blurb admin_label=\"Blurb\" url_new_window=\"off\" use_icon=\"on\" font_icon=\"R\" icon_color=\"#2ea3f2\" use_circle=\"on\" use_circle_border=\"on\" circle_border_color=\"#2ea3f2\" icon_placement=\"left\" animation=\"left\" background_layout=\"dark\" text_orientation=\"left\"]The client wanted to fit everything in one page so that he could create a funnel for customers who would browse from the top and scroll down to the bottom and eventually buy the product.[\/et_pb_blurb][et_pb_blurb admin_label=\"Blurb\" url_new_window=\"off\" use_icon=\"on\" font_icon=\"R\" icon_color=\"#2ea3f2\" use_circle=\"on\" use_circle_border=\"on\" circle_border_color=\"#2ea3f2\" icon_placement=\"left\" animation=\"left\" background_layout=\"dark\" text_orientation=\"left\"]Placement of relevant Call-To-Acion at correct places was a challenge.[\/et_pb_blurb][et_pb_blurb admin_label=\"Blurb\" url_new_window=\"off\" use_icon=\"on\" font_icon=\"R\" icon_color=\"#2ea3f2\" use_circle=\"on\" use_circle_border=\"on\" circle_border_color=\"#2ea3f2\" icon_placement=\"left\" animation=\"left\" background_layout=\"dark\" text_orientation=\"left\"]Site navigation was poor and did not offer benefit of ease to the user.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fullwidth=\"off\" specialty=\"off\" background_image=\"http:\/\/www.bantechsolutions.com\/wp-content\/uploads\/2014\/11\/abstract-background-white.jpg\" transparent_background=\"off\" background_color=\"#ffffff\" inner_shadow=\"off\" parallax=\"off\" parallax_method=\"off\"][et_pb_row][et_pb_column type=\"4_4\"][et_pb_text admin_label=\"Solutions we offered\" background_layout=\"light\" text_orientation=\"center\"]<\/div>

Solutions we offered<\/h1><\/div>
[\/et_pb_text][et_pb_blurb admin_label=\"The first change we brought was in the design \u2013 to give it a fresh trendy look that would be simple yet refreshing. We wanted to ensure that users are not welcomed to a site that gave the feeling of a spammy list of scripts and links. \" url_new_window=\"off\" use_icon=\"on\" font_icon=\"R\" icon_color=\"#041723\" use_circle=\"on\" use_circle_border=\"on\" circle_border_color=\"#041723\" icon_placement=\"left\" animation=\"left\" background_layout=\"light\" text_orientation=\"left\" module_class=\"div-blurb\"]We started by redesigning the website keeping the aesthetics and color schemes intact.[\/et_pb_blurb][et_pb_blurb admin_label=\"Additionally, a visitor should be made to feel that the website is maintained regularly and is up-to-date with the latest technology and updates. Therefore, we revisited the categories, remodeled content classification and gave a complete new look to the directory. \" url_new_window=\"off\" use_icon=\"on\" font_icon=\"R\" icon_color=\"#041723\" use_circle=\"on\" use_circle_border=\"on\" circle_border_color=\"#041723\" icon_placement=\"left\" animation=\"left\" background_layout=\"light\" text_orientation=\"left\" module_class=\"div-blurb\"]Used full screen videos to convey the message more clearly because everything had to be fitted within the single page according to the client.[\/et_pb_blurb][et_pb_blurb admin_label=\"Once the design was set, we introduced a customized member log-in section, which allowed interested visitors to create a profile and communicate freely with fellow member within the site. This allowed a sort of a community to form within the members with mutual interest. One thing in common was their interest in open source scripts for commercial use or for further development. \" url_new_window=\"off\" use_icon=\"on\" font_icon=\"R\" icon_color=\"#041723\" use_circle=\"on\" use_circle_border=\"on\" circle_border_color=\"#041723\" icon_placement=\"left\" animation=\"left\" background_layout=\"light\" text_orientation=\"left\" module_class=\"div-blurb\"]Ensured all call-to-action was correctly placed throughout the website.[\/et_pb_blurb][et_pb_blurb admin_label=\" In early 2013, we further introduced some design changes in keeping with the latest trends of the industry and competitor market. \" url_new_window=\"off\" use_icon=\"on\" font_icon=\"R\" icon_color=\"#041723\" use_circle=\"on\" use_circle_border=\"on\" circle_border_color=\"#041723\" icon_placement=\"left\" animation=\"left\" background_layout=\"light\" text_orientation=\"left\" module_class=\"div-blurb\"]In spite of being a single page website, it had to be highly search engine friendly. Extensive on-page optimization ensured that.[\/et_pb_blurb][et_pb_blurb admin_label=\"An additional set of modifications was included, this time on the on-page structure of the webpage to optimize it for search engines.\" url_new_window=\"off\" use_icon=\"on\" font_icon=\"R\" icon_color=\"#041723\" use_circle=\"on\" use_circle_border=\"on\" circle_border_color=\"#041723\" icon_placement=\"left\" animation=\"left\" background_layout=\"light\" text_orientation=\"left\" module_class=\"div-blurb\"]Integration of Payment gateway and CRM[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fullwidth=\"off\" specialty=\"off\" transparent_background=\"off\" background_color=\"#ffffff\" inner_shadow=\"off\" parallax=\"off\" parallax_method=\"off\"][et_pb_row][et_pb_column type=\"4_4\"][et_pb_text admin_label=\"Before-after image\" background_layout=\"light\" text_orientation=\"center\"]<\/div>
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